Confidential — For Prospective Buyer Use Only
Baby1stRental
Boutique Baby Rentals LLC
Premium Baby Equipment Rental · Dallas-Fort Worth, Texas · Founded December 2017
baby1strental.com · boutiquebabyrentals.com · 4mybb.com
$65,000
Asking Price
Negotiable
~$33,062
2025 Owner Earnings
Estimated SDE
8+ Years
In Operation
Since Dec 2017
455
Bookings
Trailing 12 months
1. Owner earnings snapshot
| 2025 Revenue — Documented | ||
|---|---|---|
| Direct website | Texas Sales & Use Tax quarterly filings | $30,627 |
| Traveling Baby Company | Transaction export on file — 121 orders | $17,504 |
| Cloud of Goods | 2-year documented net, annualized | $3,200 |
| Total 2025 Documented Revenue | $51,331 | |
| Annual Operating Expenses | ||
|---|---|---|
| Vehicle / gas for deliveries | Owner-reported annual estimate | − $15,000 |
| RentKit booking platform | $99/month | − $1,188 |
| Domain registrations | 51 supporting domains | − $612 |
| Website hosting | 2 primary sites | − $200 |
| LegalZoom / business filing | Annual LLC maintenance | − $1,000 |
| Cleaning, phone & software | Supplies + subscriptions | − $269 |
| Total Estimated Annual Expenses | − $18,269 | |
~$33,062
2025 Estimated Seller's Discretionary Earnings · ~2.0× multiple at the $65,000 ask
SDE does not include owner salary, health insurance, or storage costs — the seller used personal garage and borrowed space. A buyer should factor in their own storage and insurance costs when evaluating net cash flow. Revenue figures represent minimum documented amounts; actual collections may be higher.
Why Revenue Declined 2022–2025
2022 direct website revenue~$40,340
2025 direct website revenue~$30,627
The decline reflects a deliberate reduction in paid advertising — not a deterioration of the underlying business. As the owner's attention shifted to a separate CPG venture (Pocket Pours), marketing spend was reduced and the business operated on inbound-only demand. Platform partnership revenue (Traveling Baby Company) grew by 47% over this same period, generating $17,504 in 2025 alone — demonstrating the strength of the underlying asset when fed with bookings.
2. Operational performance — trailing 12 months
455
Total bookings, Jul 2025–Jun 2026
$43,512
Direct revenue, same 12-month window
$95.22
Average order value per booking
38/month
Average booking pace
Delivery orders (home, hotel, Airbnb, airport)77% — 354 bookings
Customer pickup orders23% — 104 bookings
Unique customers served412
Repeat customer rate16.4%
Airport delivery orders~19% of all orders
Hotel / Airbnb loyal clients~12 recurring accounts
On the $95.22 average order value: many bookings are single-item or short-duration rentals. Delivery fees are charged separately and not included in this figure. The $43,512 trailing 12-month total is corroborated independently by tax filing history and platform exports.
Top Delivery Cities — RentKit Data
Dallas
148 orders
Plano
15 orders
Fort Worth
15 orders
Frisco
13 orders
Arlington
10 orders
Keller
9 orders
Irving
9 orders
Grapevine
7 orders
Flower Mound
7 orders
McKinney
6 orders
Prosper
6 orders
Allen
5 orders
3. Day-in-the-life: time commitment
Average bookings per month~38 bookings
Average round-trip delivery time per order~1 hour door-to-door
Cleaning & sanitizing — normal week~5 hrs/week
Cleaning & sanitizing — holiday weeksSignificantly higher
Customer service (texts, calls, scheduling)~1 hr/day
Estimated total: ~15–20 hours/week on a normal week
The business covers a 150-mile radius around DFW. Some orders are free local pickups with zero drive time; others are an hour-plus each way. Holiday weeks (Thanksgiving, Christmas, spring break) run significantly higher. Figures above are typical averages for a non-peak week.
Service Fees
Non-refundable deposit$25 on all orders
Airport delivery — DFW International$30
Airport delivery — Dallas Love Field$25
Rush order (within 24 hrs)$15
Nighttime delivery/pickup (10 PM – 5 AM)$15
Waiting time$10 per 30 minutes
4. Website traffic & SEO rankings
WordPress / Jetpack Site Statistics
2024 page views / visitors21,601 / 7,380
2025 page views / visitors23,800 / 8,415
2026 YTD page views / visitors (through June)12,702 / 6,330
All-time views / visitors (tracked)58,100 / 22,100 (+682%)
Organic search engine views (all-time)12,060
US-origin views (of all-time total)51,012
Most-Viewed Pages (All-Time)
Homepage21,411 views
Locations & Delivery2,955 views
Car Seat — Convertible Deluxe (product page)1,832 views
Car Seat — Backless Booster (product page)1,200 views
Crib — Full Size Crib (product page)944 views
SNOO (product page)823 views
Keyword Rankings — Diib Pro Analytics, June 2026
| Keyword | Google Rank | Monthly Searches | Difficulty |
|---|---|---|---|
| pack and play rental dallas | #1 | 10 | Medium |
| carseat rental | #2 | 131 | Medium |
| snoo rental dallas | #4 | 27 | Medium |
| britax b-safe ultra infant car seat | #4 | 25 | Medium |
| snoo sleeper dallas | #5 | 127 | Medium |
| double jogging stroller with car seat | #9 | 45 | Medium |
| baby car seat rental | #10 | 229 | Hard |
| crib wedge | #15 | 501 | Medium |
| car seat rentals | #15 | 883 | Medium |
12 keywords in Google top 10. 35 keywords in top 20. 95 total tracked keywords. All rankings earned organically over 8 years and transfer in full with the domain and website. Source: Diib Pro analytics, www.baby1strental.com, June 2026.
The site ranks #2 for "carseat rental" — a national search term with 131 monthly searches and Medium competition — and #1 for "pack and play rental dallas." A competitor starting from scratch today cannot replicate this overnight. This SEO position took 8 years to build.
Competitive SEO Position — Diib Competitor Analysis
| Site | Authority | Traffic | Keywords | Context |
|---|---|---|---|---|
| baby1strental.com (this business) | — | Active | 95+ | DFW local specialist |
| babysaway.com | 17/100 | 27,518 | 1,709 | National competitor |
| babyquip.com | 50/100 | 253,544 | 36,110 | National marketplace |
| rents4baby.com (seller's secondary domain) | 23/100 | 18,507 | 912 | Also transfers with sale |
5. Business history & brand evolution
December 2017Founded as Boutique Baby Rentals — DFW's premium white-glove baby equipment rental service. Active rentals begin immediately.
November 2017rentals4baby.com launched as a second brand to capture broader SEO traffic and search intent
2018–2020Customer base grows through word of mouth and organic search. Review profile begins building on Google and early booking platforms.
June 2021Traveling Baby Company partnership established — first third-party platform sending routed bookings directly to the business. 11 orders in the first partial year.
2021–2022Revenue peaks — $38,852 to $40,340 annually from direct website alone, plus BabyQuip and Traveling Baby running in parallel. Strongest operating period on record.
October 2022Business rebrands to Baby1stRental. SEO momentum from Boutique Baby Rentals retained and carried forward under the same LLC (Boutique Baby Rentals LLC).
2023–2024Owner begins redirecting attention to Pocket Pours CPG venture. Marketing spend reduced. Direct booking volume moderates. Traveling Baby partnership accelerates: 8 orders (2023) → 82 orders (2024).
2025Traveling Baby hits strongest year ever: 121 orders, $17,504 net revenue. Business migrates to RentKit booking platform. 455 total bookings across all direct channels trailing 12 months.
July 2026Business offered for sale. All brands, domains, inventory, platform territories, reviews, and goodwill included. Seller committed to 90-day transition.
6. What the buyer receives
Three Brands, One LLC
Baby1stRentalPrimary operating brand — dominant DFW SEO presence
Boutique Baby RentalsOriginal brand (Dec 2017) — strong Google reputation, thousands of indexed pages
rentals4baby.comSecondary SEO-focused brand — fully functional website
All three brands operate under Boutique Baby Rentals LLC. The buyer acquires the entity or its assets, including all brand rights, domain names, platform accounts, and goodwill.
Online Reputation
Five-star reviews500+ across Google and platform partners
SEO authority95 tracked keywords, 12 in Google top 10 — 8 years organic
Service areaFull DFW metroplex — includes DFW International & Love Field airports
Domain portfolio54 active domains, all forwarding to primary site
Competitive Moat
Any new competitor entering the DFW baby rental market starts with zero reviews, zero domain authority, zero platform relationships, and no Google presence. Baby1stRental enters year nine with 500+ reviews, 95 ranked keywords, 54 domains, and three active platform territories already producing revenue. That gap took eight years to build and cannot be shortcut.
7. Complete inventory — 220+ units~$45,759 replacement value
All inventory transfers with the business. Equipment is 4–7 years old, maintained in fairly used to like-new condition. Replacement costs reflect current retail pricing (June 2026) — presented as capital required to build a comparable fleet from scratch, not a claim of resale value. Scaffolding, personal storage, and a small number of personal items are retained by the seller.
| Category | Replacement Value |
|---|---|
| Cribs & Beds | $23,980 |
| Car Seats (Britax & Doona only) | $6,724 |
| Strollers & Wagons | $6,440 |
| High Chairs & Feeding | $3,560 |
| Safety & Comfort | $2,095 |
| Toys, Play & Outdoor Games | $2,960 |
| Total Replacement Value (reference only) | $45,759 |
Inventory replacement value exceeds $45,700 — a buyer can begin taking bookings on day one with zero additional capital investment required.
Cribs & BedsUnitsRate/dayRepl. cost
Full Size Wooden Crib (w/ mattress, protector & 2 sheets) — 18 total, incl. 3 w/ bassinet conversion option18$14$9,900
Pack N Play (Joovy) — 10 total, select units include bassinet & changing station10$7–$8$1,200
Pack N' Play Playard Large Standard5$9$650
Pack N' Play Playard Deluxe1$10.50$130
Child Cot6$3$360
SNOO Smart Bassinet (Happiest Baby)6$20$10,170
Inflatable Kids Bed3$4$120
Folding Twin Bed (w/ mattress, protector, sheets & pillows)1$17$600
Mini Crib1$10$200
Bassinet Playpen1$8$80
Gloo Playard1$4$100
SlumberPod1$5$180
Blackout Tent (twin bed)1$4$60
Blackout Curtains1$4$30
SNOO Leg Lifters1$1$40
Crib Breathable Liner1$1$25
Crib Wedge1$1$20
Bed Bumpers for Toddlers1$4$30
Bed Rails — Double1$5$50
Full Size Crib Mattress Only1$3$60
Organic Soybean Certified Mattress Only1$4$120
Gel Memory Foam Mattress Topper1$3$50
White Full Size Comforter Set1$3$40
Car Seats — Britax & Doona Only (no Chicco or Graco)UnitsRate/dayRepl. cost
Car Seat — Convertible Deluxe (Britax)9$10$2,691
Car Seat — Infant (Britax B-Safe Ultra)4$10$1,000
Car Seat — Convertible Elite (Britax Marathon ClickTight)2$12$700
Car Seat — Convertible Elite (Forward Facing Only)2$11$598
Car Seat — Doona Infant Car Seat & Stroller Combo2$12$1,100
Car Seat — Backed Booster (Britax Frontier)1$10$250
Car Seat — Backless Booster (TurboBooster)4$4$140
Car Seat — Convertible Standard (Safety 1st)1$9$100
Car Seat Straps1$0.50$40
Back Seat Mirror2$1$30
Window Shades by Britax (pair)1$0.50$20
Car Seat Belt Cushion1$1$15
Strollers & WagonsUnitsRate/dayRepl. cost
BOB Revolution Flex Duallie Double Jogging Stroller3$16$2,250
BOB Revolution Flex Single Jogging Stroller2$12$900
WonderFold X4 Wagon (4-seat)2$16$1,200
WonderFold X2 Wagon (2-seat)1$12$400
Stroller — Double Lightweight2$12$400
Stroller — Ultralight Single2$9$240
Stroller — The Three Seater (Qool)1$16$350
Stroller / Wagon — Jeep Deluxe Wrangler Wagon w/ Cooler1$14$220
Stroller — Double Tandem1$11$250
Stroller — Deluxe Lightweight (Joovy Balloon)1$10$160
BOB Single Stroller Adapter (Britax)1$3$25
BOB Duallie Adapter (Britax)1$2$20
Stroller Portable Fan1$1$15
High Chairs & FeedingUnitsRate/dayRepl. cost
High Chair — Standard (Joovy Nook)13$6$1,820
High Chair — Deluxe5$7$900
High Chair — Booster Seat3$4$150
High Chair Floor Mat1$1$25
Walker — Joovy Spoon2$4$180
Breast Pump — Medela1$10$200
Advanced Formula Dispenser Machine1$9$60
Bottle Sterilizer and Dryer1$6$40
Bottle Warmer2$1$30
Nursing Pillow1$1$45
Ready Rocker1$4.50$80
Chocolate Fondue Fountain (4-tier)1$10$45
Safety & ComfortUnitsRate/dayRepl. cost
8-Panel Safety Playpen3$5$510
Video Baby Monitor3$5$240
Walk-Through Baby Gate 29–58"3$3$210
Walk-Through Baby Gate 29–39"2$3$100
Soft / Wide Baby Gate 38–60"2$3$120
Kids Swim Jacket4$2.50$100
Kids Life Vest 8–30 lbs1$4.50$30
Kids Life Vest 30–50 lbs1$4.50$30
Swim Trainer Vest Small/Medium1$3$20
Swim Trainer Vest Medium/Large1$3$20
Baby Carrier1$2$80
Baby Bouncer1$6.50$60
Baby Bathtub2$1$30
Baby Bather1$1$25
Baby Changing Pad2$1.50$20
Wipe Warmer1$1$25
Diaper Disposal Pail1$2$40
Potty Training Seat1$1$20
White Noise Sound Machine2$2$70
Cool Mist Humidifier2$1.50$40
Warm Mist Humidifier1$1.50$45
Fan — Small Circulator 11"2$2$50
Fan — Standing 16"1$3$35
Fan — Tower Fan1$4.50$50
Fan — Portable2$1$20
Toys, Play & Outdoor GamesUnitsRate/dayRepl. cost
4Moms MamaRoo Baby Swing3$7$900
Baby Swing — Standard1$6$80
Baby Swing — Smartphone Connectivity1$7$100
Jumperoo1$5$80
Baby Play Mat / Activity Gym1$5$50
Kick 'n Play Piano Gym1$2$40
Folding Kids Play Mat2$3$80
Toy Bin — Ages 3–6 months1$5$125
Toy Bin — Ages 6–12 months1$5$125
Toy Bin — Ages 1–2 years1$5$125
Toy Bin — Ages 2–3 years1$5$125
Toy Bin — Ages 3–4 years1$5$125
Toy Bin — Ages 3–6 years1$5$125
Toy Bin — Ages 4–5 years1$5$125
Thomas the Train Wooden Train Set1$4$35
Lincoln Logs with Train Set1$4$40
Play Kitchen and Food1$4$70
Car Tower & Cars (3-ft)1$4$30
Bin of Mega Blocks1$2$25
Bin of Soft Blocks1$1$20
Tricycle / Moving Play Area1$1$60
Foam Baseball, Bat & Batting Tee1$2$20
Large Bowling Balls and Pins1$2$20
Stand-Up Activity Toy (6–18 months)1$3$30
Game — Giant Jenga1$3.50$35
Game — Giant Connect 41$4$40
Game — Classic Cornhole Sets2$4$100
Game — Ladder Toss1$3$30
Game — Large Dominoes1$2$25
Game — Giant Checkers & Tic Tac Toe1$2.50$20
Game — Badminton Net Set1$5.50$30
Game — Slingshot Foosball1$2$25
Game — Twister Soft Mat1$3$30
Game — Giant Dice1$2$15
Waterpark Play Table1$4$45
Outdoor Water Sprinkler1$1$20
Pool Toys1$2.50$15
Sand Toys Set1$2.50$15
Baby Float1$1$10
Floating Octopus1$1$10
Finding Dory Dive & Catch Game1$2.50$15
Replacement costs from Amazon, Britax.com, Doona, Happiest Baby, BOB Gear, WonderFold, Joovy, and authorized retailers (June 2026).
8. Platform partnerships & territory
Traveling Baby Company
Active — territory transfersBuyer signs new provider contract and inherits the DFW territory — no other active provider covers this market. $41,353 documented all-time (250 orders). 121 orders in 2025 alone — the fastest-growing channel in the business. Zero marketing spend required.
Babies Away
Active — transfers directlyReferral relationship transfers directly with no new contract required. Unlike platforms, Babies Away sends customers directly to the business — buyer collects payment at their own rates with no platform fee.
Cloud of Goods
Active — territory transfersBuyer signs new provider contract and inherits the DFW territory. $6,400 documented net revenue over 2 years (63 transactions, all on file).
BabyQuip
Potential upside onlyNot an active channel. A new owner may apply independently to become a BabyQuip provider — approval is at BabyQuip's sole discretion and is not guaranteed. Not included in revenue figures.
9. Market context: Dallas-Fort Worth
Population & Growth
DFW metro population (2025)8,477,157 — 4th largest U.S. metro
Growth since 2020+11% — outpacing every other top-5 metro
Daily new residents339 people added every single day
Annual numeric growth (Jul 2023–Jul 2024)+177,922 residents — 3rd fastest in the U.S.
Fort Worth population milestone1,008,106 — crossed 1M in 2024; only U.S. metro with two million-plus cities
Collin County population (2025)~1.3M — ranked #2 nationally for numeric growth
Frisco, TX population245,057 — up 20.87% since 2020
Frisco median household income$150,212
Universal Kids Resort — Frisco, TX
Universal Kids Resort opens July 1, 2026 in Frisco — the first theme park in the United States built exclusively for young children. 20 acres · 7 themed lands · 300-room on-site hotel. Baby1stRental already has 13 documented Frisco delivery orders in the trailing 12 months.
Themed lands includedShrek, SpongeBob, Jurassic World, Minions, Trolls, Puss in Boots, Gabby's Dollhouse
Primary visitor profileFamilies with children under 10, traveling from out of market — cannot bring baby gear on a plane
Frisco city officials on the park"It's going to impact Frisco for the next 100 years."
DFW as a Travel Hub
DFW International Airport passengers (2024)87.8M — 3rd busiest airport in the world
Daily passenger volume~240,000 passengers per day through DFW alone
U.S. air travel destination rank (2025)#3 most popular in the country
Baby1stRental airport deliveryActive at both DFW International and Dallas Love Field
National Family Travel Trends
Parents planning to travel with children (2025)92% — highest intent since pre-pandemic
Average family travel spend (2024)$8,052 — up 20% year over year
Theme parks as travel destination type#3 most popular family trip type nationally
Multigenerational travel growth+17% year over year — grandparents hosting families is Baby1stRental's strongest repeat-customer segment
Sources: U.S. Census Bureau 2024–2025 estimates; Fort Worth EDP; CultureMap Dallas; Universal Destinations & Experiences; DFW International Airport / Airports Council International; Family Travel Association 2025 Survey. Full 8-section cited DFW market research report available as a companion document upon request.
10. Domain portfolio — 54 domains, all transferring
All 54 domains are currently active and forwarding to baby1strental.com. Every domain represents a potential customer searching a keyword and landing directly on the business. This portfolio took 8 years to build. All transfer with the sale.
baby1strental.com ★ PRIMARY
boutiquebabyrentals.com
rentals4baby.com
boutiquebabyrentals.net
boutiquebabystore.com
rental4baby.com
rental4babies.com
rental4babys.com
rentals4b.com
rentals4babies.com
rentalforbabies.com
rentalfourbabies.com
rentalsforbaby.com
rentalsfourbaby.com
rentsforbaby.com
rentsfourbaby.com
rentalnomad.com
4mybaby.rentals
4mybabyrentals.com
4mybb.com
4mybbrentals.com
4mybby.com
formybabyrentals.com
formybb.com
formybbrentals.com
formybby.com
fourmybaby.com
fourmybb.com
fourmybby.com
babyboutiquerentals.com
babyfirstrental.com
babysfirstrental.com
baby1rentals.com
baby1strentals.com
babies1rental.com
babies1strentals.com
babys1strentals.com
babenomad.com
babequip.com
equipmentbaby.com
daddynomad.com
travelingcribcompany.com
usacrib.com
usacribs.com
usacribrental.com
uscrib.com
uscribrental.com
sorentable.com
sorentable.net
sorentable.org
b4renting.com
rentasource.com
family1strental.com
11. Ideal buyer profiles
Existing BabyQuip Provider
Can apply independently and immediately expand territory using the existing fleet, 500+ reviews, and established local reputation as a foundation.
Party / Event Rental Company
Can cross-sell to an existing DFW customer base already booking parties, weddings, or events. Outdoor games and toy inventory create natural overlap.
Medical Equipment Rental
Already operates delivery logistics and route planning — the operational skill set transfers directly to a baby gear business.
Family-Owned Local Business
Can leverage 500+ reviews and 8 years of established DFW reputation to enter a profitable new category with zero brand-building required.
Individual Operator
Looking for a part-time or supplemental income business. ~15–20 hrs/week, established demand, no storefront, no employees, and flexible hours.
Hotel / Vacation Rental Co.
B2B bulk contracts with hotels and Airbnb property managers represent a high-value, recurring revenue layer that the current owner has only begun to develop.
12. Why I didn't shut it down
If this business were not profitable, the right move would be to liquidate the inventory and move on. A used SNOO sells for $800. The Britax fleet has real resale value. The BOB strollers hold their price. A liquidation sale would return meaningful cash with zero ongoing commitment.
That is not what is happening here.
The business is being sold because it generates approximately $33,000 in annual owner earnings and I no longer have the bandwidth to operate it. Pocket Pours — a coffee syrup brand I founded — has grown to the point where it requires my full attention. Baby1stRental cannot get the attention it deserves alongside that venture.
Baby1stRental is not a failing business being offloaded. It is a profitable operation being sold due to opportunity cost. The buyer is not inheriting a problem — they are inheriting a business that works, and simply needs an owner whose primary focus it can be.
13. Seller transition & support
- 30-day active handoff — seller works directly with buyer to transfer all operations, walk through every system, and personally introduce all platform contacts
- 90-day consulting availability — seller remains accessible by phone and message through the buyer's first full quarter of operation
- Platform introductions — personal introductions to Traveling Baby Company, Babies Away, and Cloud of Goods contacts to ensure relationship continuity
- Account migration — email accounts, phone numbers, platform logins, booking system, and third-party integrations transitioned systematically (note: this takes time; seller will not rush it at the buyer's expense)
- Operational documentation — pricing structure, booking workflows, delivery logistics, cleaning and sanitizing protocols, and customer communication templates
Transfers with saleAll inventory · 3 brands · 54 domains · all platform territories · all reviews · all documentation
Retained by sellerScaffolding · personal storage infrastructure · small number of personal items · seller's personal identity
14. Due diligence package
All items below are on file or accessible and available to qualified buyers upon request. Contact the seller directly to request the full package.
Financials
- Texas Sales & Use Tax filings — 2022, 2023, 2024, 2025
- Traveling Baby Company transaction export (all-time, 250 orders)
- Cloud of Goods provider dashboard records (63 transactions)
- RentKit booking export (Jul 2025 – Jun 2026, 455 bookings)
Digital & Traffic
- WordPress/Jetpack traffic analytics (full export)
- Diib Pro SEO keyword rankings report (June 2026)
- Domain registration records (all 54 domains)
- Google Business Profile review history
Partnerships
- Traveling Baby Company provider agreement
- Cloud of Goods provider account details
- Babies Away referral relationship contact
- BabyQuip application process information
Inventory
- Full inventory list with unit counts and condition notes
- Equipment photos — available at in-person walkthrough
- Replacement cost research documentation
- Storage and logistics walkthrough available
15. Contact the seller
Serious buyers are encouraged to reach out directly. The full due diligence package — including tax filings, platform transaction records, RentKit booking history, and SEO data — is available upon request. In-person inventory walkthroughs can also be arranged.
Email: info@4mybb.com
Phone: (424) 622-0425
Website: baby1strental.com
This listing is for the sale of an operating business — not individual items. All inquiries are confidential.
Asking Price
$65,000
Negotiable · Includes all inventory, 3 brands, 54 domains, all platform partnerships, and 90-day transition support
At $65,000 against ~$33,000 in estimated 2025 owner earnings — a ~2.0× SDE multiple — a buyer reaches payback in approximately 24 months with zero growth. Hotel partnerships, resumed paid advertising, or BabyQuip reactivation all shorten that timeline materially. Inventory replacement value alone exceeds $45,700, meaning the brand, SEO, partnerships, and 8 years of built equity are effectively acquired on top of the physical asset base.